Do Something

3/14/11

Here’s an example of an earth-minded organization doing something to raise awareness on a large yet simple scale:

The “Do Something Reel Film Festival”

Whole Foods Market, a sleek and well designed grocery featuring organic and sustainable food and home products, is sponsoring a “Do Something Reel” film festival in 70 cities. By showing environmentally themed movies in commercial theatres, Whole Foods will donate profits to the making of more environmentally minded films and will offer promotions to be used in their store–encouraging viewers to become aware of more sustainable lifestyle options. Though Whole Foods has infamous high prices, they are prices that accurately adjust for natural capital. There is a Whole Foods located across the street from my favorite independent movie theatre in Milwaukee… I’ll have to keep my eye out for “Do Something Reel.”

 

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